Dear Amazon.com,
I understand that you have a lot of features, and that’s very fancy. Here’s your challenge. Most people who visit your site only want to do something simple. For example, my mother recently asked what I wanted for Christmas, so I pointed her to my wish list on Amazon. It took us like 47 clicks to find it. Again, this afternoon, I decided that I should maybe update my wishlist. Again, I have been thwarted by your horrible interface. Let me explain.
Here’s what I see when I first log in:
The first thing I need to know is, am I already logged in? Looking around on the homepage, I’m getting some mixed messages.
It’s asking me to sign in at the top of the frame (note that sign in is not a link). But, there are three references to “your” something, “Your Amazon.com”, “Your Account”, and “Your Lists.” Okay, so I’m not logged in. How do I do so? Here’s a hint: there’s only one link to the login form on this page.
The only sign in link on the home page
If you click on “Your Account”, you see the screen pictured above. There are dozens of options on this page, from tracking your orders to changing your password and payment options. I’m not logged in. If you can ever find the login form, it’s also one of the most confusing login forms you will find, since it’s trying to be both a login and signup form.
Amazon.com, please hire some usability people or something. For the love of god, I can find information faster in the msdn knowlege base than I can find the damn login form on Amazon.