GoGaRuCo Talk This Friday

I mentioned previously that I’ll be speaking at GoGaRuCo 2011. Well, the conference begins this friday. If you weren’t lucky enough to get a ticket before it sold out, fear not. Talks will be streamed live to the interwebs at a URL to be announced.

Check out the schedule to see who’s speaking about what and when. It’s going to be a great conference. Hope to see you there.

The New York Times Thinks You’re an Idiot

Screen Shot 2009 10 14 at 4.32.04 pm

The only reason I could imagine for justifying this “clever” bit of JavaScript is that the New York Times thinks its readers are idiots. Selecting any word brings up this little question mark bubble. Clicking on that will take you to the definition of the selected term. To me, this means that they think I’m unlikely to know the definitions of the words in their columns and am incapable of looking them up myself. As a Mac user, I know that I can use ⌘⌃D to bring up the system’s dictionary widget without taking me away from my reading. I don’t know if other operating systems provide similar functionality but Google will surely define words for you no matter what platform you use.

It also suggests that I’m going to use this feature so often that it’s worth breaking the text selection features of my operating system and browser. When reading content on noisy web pages like NYT’s, I tend to select the content as I’m reading through it. On every other website, triple-clicking on a word will select the surrounding paragraph. On NYT, it will either a) quickly select everything, then deselect it or b) accidentally trigger the stupid dictionary lookup feature and transport me somewhere else. Neither of these things aids my ability to read the article.

Metonymy

Zamboni is a company that makes electronic ice resurfacers. Calling the machine a zamboni is incorrect. Using a company’s name in place of the name of the product is a very common type of metonymy that may seem like a corporation’s dream, but it can actually cause them problems. In 1965, the Duncan Yo-Yo Company lost it’s trademark on the term “yo-yo” because it had become the common term to describe that sort of toy. This fear of becoming a genericized trademark is why you see companies refer to their products with such silly names as “BAND-AID® Brand Adhesive Bandages.”

Here are a few examples of these. The wikipedia entry lists a few more. Can you think of any others?